In “Can’t Hurt Me,” David Goggins shares his astonishing life story and reveals a transformative truth: most of us tap into only 40% of our capabilities. Through raw and unflinching storytelling, Goggins calls this principle The 40% Rule, a concept forged through his own life experiences as a Navy SEAL, endurance athlete, and motivational speaker.

From a childhood marked by poverty and abuse to overcoming numerous physical and mental challenges, Goggins’s journey is a testament to the power of relentless perseverance and mental toughness. His story is not just about personal triumph but about illuminating a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

This powerful memoir serves as both an inspiration and a practical guide. Goggins shares actionable insights and tools that readers can use to push beyond their perceived limits, redefine their goals, and transform their lives. “Can’t Hurt Me” is more than just a book—it’s a call to action to embrace suffering as a pathway to strength and to unlock the untapped potential within us all.

Join David Goggins on this epic journey and discover how you too can master your mind and defy the odds.